Strategies for Emerging Technologies
Terms of Service
Effective Date: November 2, 2026
These Website Terms of Service (“Terms”) govern access to and use of www.setvantage.com (the “Website”), operated by SETvantage LLC (“SETvantage,” “we,” “our,” or “us”). By accessing or using the Website, you agree to these Terms to the extent permitted by applicable law. If you do not agree, please discontinue use of the Website.
The Website provides general information about SETvantage, its perspectives, publications, and professional services, including AI governance, workflow transformation, and AI-related implementation. Website materials are provided for general informational and educational purposes; they are not advice tailored to any particular organization, project, or circumstance. You should not rely on them as a substitute for an assessment of your specific needs.
Submitting an inquiry, accessing publications, or communicating through the Website does not itself establish a consulting, advisory, fiduciary, or other professional services relationship. Any engagement for consulting, implementation, development, or other services (including the scope of work, deliverable ownership, warranties, compensation, and risk allocation) will be governed by a separately executed agreement. If these Terms conflict with such an agreement as to the services covered by it, that agreement controls.
You may access and use the Website for lawful, personal, educational, and legitimate professional information-gathering purposes, subject to these Terms and any applicable license expressly associated with particular materials. Website content is directed to professional and organizational audiences and is not directed to individuals under 18.
You agree not to: (a) interfere with or compromise Website operation or security; (b) attempt unauthorized access to systems, accounts, or restricted resources; (c) introduce malicious code, or use any robot, spider, scraper, or other automated means to access, copy, or extract Website content, other than through generally available search-engine indexing; (d) misrepresent your identity or affiliation or submit unlawful, infringing, or misleading material; (e) remove proprietary notices; or (f) copy, distribute, modify, commercially exploit, or use Website materials to develop or train an AI model except as expressly permitted by an applicable license or by prior written authorization, and in each case only to the extent lawful.
We may suspend or restrict access where reasonably necessary to protect the Website, its users, our rights, or the rights of others.
The Website permits visitors to submit inquiries about SETvantage’s services. You are responsible for the content and accuracy of information you submit. Do not submit classified, controlled, sensitive, confidential, or otherwise restricted information through the general Contact form. Submitting an inquiry does not obligate SETvantage to accept a project, respond within a particular period, or treat your submission as confidential, except as required by applicable law or a separate written agreement. You grant SETvantage a limited, nonexclusive license to use information you submit to respond to your inquiry, evaluate a potential engagement, and otherwise process it as described in our Privacy Policy. Please do not submit unsolicited ideas, proposals, inventions, or methodologies through the Website. SETvantage does not agree, merely by receiving an unsolicited submission, to compensate or credit its sender or to restrict independently developed or obtained ideas. Nothing in this paragraph overrides confidentiality obligations arising under applicable law or a separate written agreement, or limits rights that cannot lawfully be waived. Contact form submissions are routed through MailerLite to a separate group used for handling inquiries, with an acknowledgment message sent to the submitter.
Information submitted through the Website is handled as described in our Privacy Policy. Contact inquiries are processed through MailerLite and are not automatically added to Insights emails. The Contact form includes a separate optional Insights subscription checkbox, unchecked by default. Selecting it subscribes you to Insights notices using single opt-in, without a separate subscription confirmation email.
Certain Insights publications and resources require providing your name and a valid email address. Registering for a download also subscribes you to notices of new Insights publications, as disclosed at registration. Email notices use single opt-in, without a separate subscription confirmation. For access to the publication itself, MailerLite sends a registration confirmation email; after you confirm registration, SETvantage provides the requested download link or password. Access controls do not confer ownership or broader rights in the materials; do not circumvent those controls or share access credentials except as expressly permitted. Sharing copies of publications under an applicable Creative Commons license remains permitted.
You may unsubscribe from Insights emails using the link in those messages. You retain copies of materials previously downloaded and any rights granted by their applicable licenses. To access newly posted publications after unsubscribing, you must register again and complete the publication access confirmation process. Your choices and SETvantage’s processing of personal information are further described in the Privacy Policy.
Unless otherwise expressly stated, Website content and materials (including text, graphics, designs, logos, names, frameworks, methodologies, articles, and presentations) are owned by SETvantage, its licensors, or other applicable rights holders and protected by copyright, trademark, and other laws. The name SETvantage and related branding may not be used to imply endorsement, affiliation, or sponsorship without permission.
The Domain-Centric Approach to AI Adoption and related methodologies referenced on the Website are owned by their respective rights holders, including Tamara Alston, SETvantage’s founder, and are described on the Website at a high level only. Nothing on the Website discloses or grants a license to confidential implementation details, proprietary methods, underlying know-how, software, or other intellectual property except as expressly stated. No rights are granted by implication, estoppel, or otherwise.
White papers published on the Websiteare offered under the Creative Commons Attribution–NonCommercial–NoDerivatives 4.0 International License (“CC BY-NC-ND 4.0”), with Tamara Alston identified as copyright owner and licensor. Rights and obligations for those publications are governed by the license, available at https://creativecommons.org/licenses/by-nc-nd/4.0/. The license generally permits noncommercial sharing with attribution without distributing adapted versions, subject to its complete terms. Other Website content is not automatically covered by a Creative Commons license. Nothing in these Terms limits or restricts any right granted under the CC BY-NC-ND 4.0 license for a licensed work. If these Terms conflict with that license as to a licensed work, the license controls.
Any use beyond an expressly applicable license requires prior permission from the appropriate rights holder. References to client-specific workflows or AI applications on the Website do not determine ownership of any consulting deliverable; that question is governed solely by the applicable client agreement.
Statements on the Website about AI adoption, governance, efficiencies, mission impact, potential benefits, or illustrative examples describe SETvantage’s approach and aspirations; they are not guarantees of outcomes, cost savings, performance, regulatory compliance, or fitness for a particular use. Results depend on individual circumstances, implementation, organizational decisions, and external factors. Website content does not constitute legal, regulatory, or compliance advice. Content reflects information available at the time of publication and may not reflect later legal, regulatory, or technological developments.
The Website may link to third-party websites, services, or resources. We do not control them and are not responsible for their content, availability, security, or practices. Access is at your discretion and subject to the third party’s applicable terms.
TO THE MAXIMUM EXTENT PERMITTED BY APPLICABLE LAW, THE WEBSITE AND ITS INFORMATIONAL CONTENT ARE PROVIDED “AS IS” AND “AS AVAILABLE,” WITHOUT WARRANTIES OF ANY KIND, EXPRESS OR IMPLIED, INCLUDING WARRANTIES OF ACCURACY, COMPLETENESS, AVAILABILITY, NON-INFRINGEMENT, MERCHANTABILITY, OR FITNESS FOR A PARTICULAR PURPOSE. SETVANTAGE DOES NOT WARRANT THAT ACCESS WILL BE UNINTERRUPTED OR ERROR-FREE. NOTHING IN THIS SECTION DISCLAIMS AN OBLIGATION OR WARRANTY THAT CANNOT LAWFULLY BE EXCLUDED.
TO THE MAXIMUM EXTENT PERMITTED BY APPLICABLE LAW, SETVANTAGE AND ITS OFFICERS, MEMBERS, EMPLOYEES, AND AGENTS WILL NOT BE LIABLE FOR INDIRECT, INCIDENTAL, SPECIAL, CONSEQUENTIAL, EXEMPLARY, OR PUNITIVE DAMAGES ARISING OUT OF OR RELATING TO USE OF THE WEBSITE OR ITS INFORMATIONAL MATERIALS, INCLUDING LOST PROFITS OR DATA, EVEN IF ADVISED OF THEIR POSSIBILITY.
TO THE MAXIMUM EXTENT PERMITTED BY APPLICABLE LAW, THE TOTAL AGGREGATE LIABILITY OF SETVANTAGE AND THE FOREGOING PERSONS FOR CLAIMS ARISING OUT OF OR RELATING TO THE WEBSITE OR THESE TERMS WILL NOT EXCEED TWO HUNDRED FIFTY U.S. DOLLARS (US $250). THESE LIMITATIONS DO NOT APPLY TO LIABILITY FOR GROSS NEGLIGENCE, WILLFUL MISCONDUCT, OR FRAUD, OR TO OTHER LIABILITY THAT CANNOT LEGALLY BE LIMITED OR EXCLUDED, AND DO NOT ALTER LIABILITY EXPRESSLY GOVERNED BY A SEPARATE SIGNED CLIENT AGREEMENT.
To the extent permitted by applicable law, you agree to defend, indemnify, and hold harmless SETvantage and its personnel against third-party claims, losses, liabilities, and reasonable expenses (including reasonable attorneys’ fees) arising from your unlawful misuse of the Website, infringement of third-party rights through content you submit, or material violation of these Terms. This provision does not require indemnification for SETvantage’s own unlawful conduct or liability that cannot legally be shifted.
Use of this informational Website by a government officer or employee in an official capacity does not, by itself, create a contract with the government entity or authorize the individual to bind that entity. A government entity is bound by these Terms only to the extent an official with authority to do so validly accepts them in accordance with applicable law. For U.S. federal agencies, (a) the indemnification provisions of Section 9 apply only to the extent authorized by federal law; (b) applicable federal law governs, with District of Columbia law applying only where consistent with federal law; (c) Section 11 applies only to the extent consistent with federal jurisdictional and venue requirements; and (d) changes under Section 10 do not bind the agency absent acceptance by an authorized official where required. An officer or employee is not personally liable under these Terms solely because of authorized use of the Website in an official capacity. For state, local, tribal, and other public entities, these Terms apply only to the extent permitted by laws governing that entity, including restrictions on indemnification, jurisdiction, and contracting authority.
We may modify the Website, restrict access to particular materials, or update these Terms from time to time. We will post revised Terms with an updated effective date. Where applicable law requires additional notice or consent for a change, we will provide it. Continued use after properly notified changes may constitute acceptance to the extent enforceable under applicable law.
These Terms and disputes arising out of or relating to the Website are governed by the laws of the District of Columbia, without regard to conflict-of-laws principles, except to the extent applicable law requires otherwise. Subject to any nonwaivable rights or jurisdictional requirements, the parties agree that state or federal courts located in Washington, DC, will have exclusive jurisdiction and venue over such disputes, and each party consents to the personal jurisdiction of those courts.
If any provision is found unenforceable, the remaining provisions will remain in effect to the fullest extent permitted by law. Our failure to enforce a provision is not a waiver. These Terms, together with any incorporated or expressly applicable license and the separate Privacy Policy with respect to personal-information practices, set out the terms applicable to Website use, but do not supersede an executed professional services agreement. You may not assign rights arising under these Terms without our prior written consent; SETvantage may assign them in connection with a lawful business reorganization or transfer. We may terminate your access to registered or restricted resources for violation of these Terms. Sections 5, 7, 8, 9, 9A, 11, and 12 survive any termination. The owners of content and methodologies referenced in Section 5, including Tamara Alston, are intended third-party beneficiaries of Sections 2 and 5 and may enforce them directly. Except for those owners and the persons protected under Sections 8 and 9, there are no third-party beneficiaries of these Terms.
SETvantage LLC
Washington, DC, United States
Email: privacy@setvantage.com
Legal notices: privacy@setvantage.com
Website: www.setvantage.com
