Strategies for Emerging Technologies
Privacy Policy
Effective Date: November 2, 2026
SETvantage LLC (“SETvantage,” “we,” “us,” or “our”) respects your privacy. This Privacy Policy describes how we collect, use, disclose, retain, and protect personal information in connection with www.setvantage.com (the “Website”), including when you contact us or subscribe to receive Insights publications and updates.
SETvantage is a Washington, DC-based professional services firm focused on artificial intelligence (“AI”) governance, workflow transformation, emerging technologies, and AI adoption.
This Policy applies to personal information collected through visits to the Website; Contact form inquiries; subscriptions to Insights publications; requests for or downloads of resources; and related communications with Website visitors and prospective clients.
It does not cover information SETvantage processes on behalf of clients under separate consulting, implementation, or other professional services engagements. Such processing is addressed through applicable client agreements and related arrangements.
Contact inquiries. When you submit an inquiry through the Contact form embedded on our Website, we may collect your name, organization, professional title, email address, optional telephone number, interests in our services, and information in your message. Submissions are sent directly to MailerLite, which creates a record in a separate “Website Inquiries” group; Webflow does not store Contact form submissions.
Insights registration. To request access to Insights publications and downloadable resources, you provide your name and a valid email address. We also collect information needed to administer your registration and subscription, including registration confirmation status, subscription preferences, and consent records. Registration for downloads also enrolls you to receive email notices when new Insights publications become available, as explained at the point of registration.
Other communications. If you contact us by email or another channel regarding our services, we may collect your contact details and the contents of those communications.
When you use the Website, we or our service providers may collect IP address, browser and device information, operating system, referring pages, pages viewed, visits and interaction dates and times, and other technical and usage information. The exact categories depend on the technologies deployed.
Please do not submit sensitive personal information, protected government information, classified or controlled information, confidential organizational materials, credentials, or other restricted information through the Website’s general inquiry form. If such information is submitted inadvertently, we may restrict access to it and take appropriate steps to delete or otherwise handle it in accordance with applicable law.
We use personal information to:
Contact form information is used to respond to and follow up on inquiries. MailerLite places ordinary submissions in a separate “Website Inquiries” group excluded from promotional campaigns, Insights newsletters, and marketing automations. The Contact form includes an optional Insights subscription checkbox, unchecked by default. Visitors who select that option are subscribed to Insights notices using single opt-in. Otherwise, submitting an inquiry does not enroll the visitor in Insights messages. A transactional acknowledgment email is sent following an inquiry; tracking of opens and clicks in that acknowledgment email is disabled.
AI-assisted business operations. SETvantage may use third-party AI tools to support internal business operations, including preparing general responses to inquiries. We do not intentionally submit names, contact details, confidential organizational information, or other nonpublic personal information received through the Website to these tools.
The Website uses cookies and similar technologies for operation and website analytics, including analytics cookies. These technologies may collect device and browser information, IP addresses, Website activity, and information about use of the Website over time. The Website does not currently use advertising or remarketing tracking.
Webflow provides Website hosting and content management, but does not store submissions from the embedded MailerLite Contact form. Webflow may use a session cookie for password-protected Insights content. MailerLite receives and stores Contact form submissions directly and supports embedded Insights forms. Google Analytics uses cookies and similar technologies to measure Website traffic and interactions. For information about how Google collects and uses data, visit https://policies.google.com/technologies/partner-sites. The Google Analytics Opt-out Browser Add-on is available at https://tools.google.com/dlpage/gaoptout. Google Tag Manager supports management of Website tags. Cookiebot provides the Website’s cookie consent and preference controls.
Third-party analytics services may collect information about Website use over time and across websites, depending on their settings. You can manage cookies through the Cookiebot preferences interface and through your browser settings. The Website does not respond to legacy browser Do Not Track (DNT) signals. Cookiebot recognizes Global Privacy Control (GPC) signals and applies the consent preferences associated with those signals through its configured controls.
We disclose information as reasonably necessary to providers supporting the Website, including Webflow for hosting and content management; MailerLite for Contact and Insights form submission processing, inquiry storage, automated acknowledgments, subscriptions, and email delivery; Cookiebot for cookie consent and preference management; and Google for Website analytics. Contact inquiry submissions are transmitted directly to MailerLite and are not stored in Webflow’s form-submission database. MailerLite sends internal inquiry notifications to info@setvantage.com. The Website does not currently use advertising or remarketing tracking.
We may also disclose information when required by law or legal process; to protect rights, security, and operations; or in connection with a business transaction, subject to applicable law. We do not share Website inquiry information with unrelated parties for their independent direct marketing.
Visitors request access to Insights publications by submitting their name and a valid email address through the Insights form. Registering for access also subscribes visitors to email notices of new Insights publications. Registration and subscription are combined, and the Insights form does not offer a separate subscription choice. Insights email notices use single opt-in, meaning the visitor is subscribed when the registration form is submitted, without a separate opt-in confirmation for ongoing notices. Separately, to obtain the requested publication, MailerLite sends a registration confirmation email; the download link is provided after the visitor confirms registration. Visitors may also subscribe to Insights notices by selecting the optional, unchecked Insights checkbox on the Contact form. The subscription uses single opt-in.
You may unsubscribe from Insights notices at any time using the link in our emails or by contacting privacy@setvantage.com. Unsubscribing does not affect publications you already downloaded. To download newly released publications after unsubscribing, you must submit a new registration and complete the publication access confirmation process again. MailerLite may record email delivery, opens, and link clicks in Insights communications to help administer and assess them. Limited records may be retained after unsubscribing to document consent, maintain suppression records, and honor preferences; unsubscribing does not automatically delete all subscriber data.
We retain personal information only as long as reasonably necessary for the purposes described in this Policy, consistent with applicable legal and operational requirements.
Contact inquiries: Generally up to 24 months after the last substantive interaction, unless a longer period is appropriate for an ongoing relationship, compliance, dispute, or legal obligation. SETvantage will periodically review records in MailerLite and associated notification emails and delete them in accordance with this retention approach.
Insights subscriptions: While an individual remains subscribed; after unsubscribing, limited information may be retained to document consent and honor communication preferences.
Website analytics: According to the actual settings and retention periods of the applicable analytics services.
When information is no longer reasonably needed, we will delete, de-identify, or otherwise appropriately dispose of it, subject to legal requirements and technical limitations.
We use reasonable administrative and technical safeguards designed to protect personal information against unauthorized access, disclosure, alteration, or loss. Notifications of Contact submissions are sent to info@setvantage.com, which is accessed only by SETvantage’s principal. Account safeguards include strong passwords and two-factor authentication. No electronic transmission or storage method is completely secure.
Depending on applicable law, you may have rights to request access to, correction of, or deletion of personal information, and to exercise certain choices regarding processing. Send requests to privacy@setvantage.com. We may need to verify your identity and may decline or limit requests where permitted by law.
Insights subscribers can unsubscribe using email links. You may also adjust browser cookie settings and use any Website privacy preferences made available.
The Website is intended for professional audiences and is not directed to children under 13. We do not knowingly collect personal information from children under 13. If we learn that we have done so without legally required authorization, we will take appropriate deletion steps.
The Website may link to websites and resources operated by others. Their practices are governed by their own privacy notices, not this Policy. We encourage you to review those notices.
We may revise this Policy to reflect changes in our operations, technology, or legal requirements, and will update the effective date above. If we materially change how we use or disclose personal information previously collected, we will provide prominent notice and, where required by law, obtain consent before applying the change to that information.
SETvantage LLC
Washington, DC, United States
Email: privacy@setvantage.com
Website: www.setvantage.com
